Red Bike Releases User Survey Results Dashboard

Interactive Online Dashboard allows users to explore the data themselves

 

Today, Red Bike released the results of its 2022 all-user survey.  The survey asked respondents about their use of the system, the impact of Red Bike on their lives and the community, how to improve the bike share service, and about the demographics of riders. The survey results are available on an interactive data dashboard that allows users to sort through the responses and develop their own analysis of the survey results.  Each question can be cross referenced by rider type or demographic information to take a deeper dive into the results.

“We love data at Red Bike,” said Red Bike Executive Director Doug McClintock.  “We are constantly measuring and analyzing our work to look for ways to improve.  We are especially excited to share this new data dashboard and see what conclusions or insights the community can gather about bike share in Cincinnati.  We encourage you to take a deep look and let us know what you learn.”

There are two surveys available on the dashboard: 2019 and 2022.  The 2022 all-user survey was conducted in January and February of this year and had over 711 responses.  The 2019 all-users survey had 675 responses.

The survey results were compiled into the interactive data dashboard by local data analytics firm Data Bloom.  Red Bike is working with Data Bloom as part of the Red Bike Go Living Lab Project.  Funded by a grant from the Better Bike Share project, the Red Bike Go Living Lab Project is a 2-year effort to develop local strategies to get more people experiencing low income riding bikes, and then share those strategies with other bike share systems around the country.

You can view the interactive dashboard below:

 

Initial insights from the 2022 All-User Survey:

  • Most users are highly likely to recommend Red Bike to a friend (average rating = 8.9/10.0 scale). 85.5% agree it makes Cincinnati more enjoyable.
  • A majority of users agree that: they have more freedom by using Red Bike (55.1%), they feel more connected to their community by using Red Bike (65.1%), and Red Bike is getting better at serving the needs of people like me (58.8%).
  • Many users agree that because they use Red Bike: they get more exercise (46.6%) and they feel healthier (47.5%).
  • Some of the most reported effects experienced by users are: improved mood (67.5%), reduced stress (44.0%), improved fitness (39.5%), increased energy (36.7%)
  • The top 3 motivations for using Red Bike were: having fun biking (69.2%), improving health (58.4%), and getting around easier/faster (48.0%).
  • Users report always or often using Red Bike for: recreation (29.7%), exercise (23.2%), goods/services (17.6%), work/school (10.9%).
  • Riding in a bike lane was the most popular route for riding Red Bike with 72.6% of respondents saying that they ride that way every time, often or some of the time.
  • Most riders feel comfortable riding in their neighborhood (57.24%)
  • The best-rated features of Red Bike were: the availability of open docks (70.9% who say Excellent or Above Average), friendliness of customer service (63.4%), and cleanliness of stations (59.3%).
  • The worst-rated features of Red Bike were: the availability of e-bikes (22.9% who say Excellent or Above Average) and the availability of charged e-bikes (36.4%).  Good news: We have an additional 130 e-bikes being delivered over the winter for a spring launch.

Red Bike is especially proud of the success of its Red Bike Go Program, a discounted membership for individuals experiencing low income.  Survey results for 2022 show that Go members give an average promoter score of 9.0 and 60% of Go members gave a 10/10.

Relatedly, Red Bike has been using the Go Program and initiatives to increase the diversity of ridership. Those efforts seem to have paid off. When comparing 2019 survey results to 2022:

  • The percent of respondents who identify as Black or African American increased by 28%, from 12.74% in 2019 to 16.26% in 2022.
  • The percentage of respondents making less than $25,000 increased 30%, from 13.37% in 2019 to 17.44% in 2022!

Thank you to those who took the survey, and share with us your own insights and analysis of the data at support@cincyredbike.org

About Red Bike

Red Bike is a 501c3, non-profit, with 63 bike share stations and 600 publicly shared bicycles throughout Cincinnati, Newport, Covington, and Bellevue powered by presenting sponsor UC Health.  In 2019, Red Bike became one of the first bike share systems in the country to add electric-assist bicycles to the fleet.  Red Bike Go is one of the most successful equitable bike share membership programs in the country, accounting for 19% of all rides in 2021. For more information, visit https://www.cincyredbike.org.

About Data Bloom:

Data Bloom is a Cincinnati-based firm that partners with social good organizations to turn data into insight, action, and impact. Data Bloom works toward positive change, justice, and equity in all communities they serve.  https://thedatabloom.com.